THE OFFICIAL REECE CUSTOMER UPDATE
Join the fight against cancer

Join the fight against cancer

Cancer's a frightening topic. Hardly surprising when you consider that each year more than 22,000 Australian men die of cancers such as lung, prostate, bowel, pancreatic, melanoma and (gulp) testicular cancers.

No wonder so many men don't like to think about it.

Which is probably why men are twice as likely as women to die from cancers that in many cases could have been prevented or cured. And if that's not a good enough reason to think about cancer, consider this: one in two men in Australia will be directly affected by cancer by the age of 85, and at least one in three cases is preventable.

We need to raise cancer awareness among men, because cancer can be avoided or treated successfully if we talk about it, think about it, take care to avoid the risks. That's why Blue September is cancer awareness month. It's a nationwide awareness and fundraising initiative to increase the awareness of cancer, particularly in men. (Why blue? Blue for boys of course.)

Money raised by Blue September is supporting The Australian Cancer Research Foundation and Bowel Cancer Australia in 2010, as well as helping men reduce the risk of developing cancer by making better lifestyle choices, such as quitting smoking, reducing alcohol intake, taking care in the sun, regular exercise, maintaining a healthy weight and age appropriate health check-ups. And when cancer does occur, detecting it early enough to catch it before it becomes fatal.

Blue September is about men facing up to cancer. It's also about encouraging donations towards cancer research, to help find a cure for the disease that affects so many Australian men.

That's why Rothenberger is donating $1 to the Blue September campaign from every Rothenberger item* sold by Reece during September.

*excludes hacksaw blades

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